What is PLR?: Rewriting: Personalize Your PLR Content

What is PLR? You Ask?

For those who work online, or want to, you may have seen this abbreviation before: PLR. But, what exactly is PLR? It stands for Private Label Rights and once you’ve finished reading this article you’ll discover what PLR is and even a few ways it can be used to help you create a successful business without costing a fortune or taking tons of time.

Private Label Rights (PLR) products give any online business owner the opportunity to make money with very little overhead. And, that’s what we all want – more money coming in than going out. It’s easier when you can get a leg up on the competition right? That is possible if you put PLR content to use in your business.

Let’s start at the beginning. Private Label Rights content is content (articles, reviews, reports, eCourses, etc.) that is written by someone else for you to use as your own. They can be purchased in packs or as a monthly membership and usually revolve around one particular subject. The great thing about PLR is that once you purchase it or get it for free, you have content that is tailor made for bringing traffic to your website business.

What if your website dealt with dog products? You could purchase a pack of articles on different types of dog training. These articles could be used to add new content to your website each week for current visitors and to draw in new ones. You can then use that content to promote products of your own or affiliate programs you’ve signed up for.

The Rights of a PLR Buyer

Know your rights when working with PLR content. Private Label Rights means that you are entitled to rewrite any part of the content as you see fit and then put your name on it. You didn’t write it but you have the right to claim it as your own. Most PLR site owners have a list of the ways you are allowed to use or not use the content you purchase from them, so be sure you check those rules out.

For instance, most owners will allow you to give the content away for free, post it to your site or blog and use it in newsletters or membership sites. However, many will not allow you to publish the content to article directories or resell it to others with the same rights.

The fact that you are allowed to use the content for your website or blog alone makes it extremely valuable. Who has the time to create great content for their website on a regular basis? Internet users are voracious readers of information. If it were you, wouldn’t you want to see something new on your favorite websites each time you visited? So do your visitors. When you are growing a business, it’s hard to devote time to content writing because you have other business areas to concentrate on. PLR content makes it easier to keep a business going online. Hiring a ghostwriter to write all that content for you can add up too. With PLR, you are able to satisfy your visitors with informative articles consistently making it easier to change them from visitor to buyer. Not to mention it saves you money because PLR content is sold for a lot cheaper than hiring a writer. If you have heard of PLR content before but don’t quite know what it is, it’s worth its weight in gold for you to find out the numerous ways it can be used to help increase your success. For the online business owner, PLR is a time-saving product that makes money. You can’t afford to miss out on what others have already discovered.

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Sunday, July 12, 2009

Rewriting: Personalize Your PLR Content

PLR content has become the greatest thing since sliced bread in the online marketing world. You can buy PLR products for a reasonable price and reap a ten-fold (or more) return. Personalizing your PLR content will set your site apart from the others and send sales even higher.

What is so great about PLR content? Private Label Rights products can be revamped, displayed as is or sold. The best part: YOU didn’t have to come up with the topics, do the research or write any of the content.

PLR content can have a downside for buyers. Many online businesses know the value of PLR content and are buying it up and joining membership sites that send them new PLR each and every month. In case you haven’t figured it out yet, that means the potential for several hundred others to possess the same content you do.

In order not to anger the search engine gods or your faithful visitors, rewriting is necessary for the greatest success with PLR content. Before you get that sheepish look, rewriting is a lot less work than you would imagine. For one, the work has been done; you are just rearranging, removing and or adding to the content already provided to you.

Here are a few suggestions for rewriting PLR content.

1.Use Software
There are software programs that can rewrite articles to create new ones. Be careful with this though because some can change the feel of the article or use synonyms for words that turn your article into nonsense. It’s always a wise idea to give your content a once-over after using the software.

2.Use a Ghostwriter
Many ghostwriters are out of the price range of a beginning website owner, but using their services for rewrites costs less since the work is already done. Ask for a paragraph by paragraph rewrite to keep the same general feel of the article but with different words. If you are looking for SEO friendly content, this process works quite well.

3.Do-It-Yourself
Maybe you are a great writer, but don’t have the time to create your own content. It would be easier for you to rewrite portions of your PLR since you are already familiar with the writing process and the topic of the content.

4.Add Relevant Links
Some PLR content packs will include helpful links and keywords used to create the content. Add those links in your articles or use your own product or affiliate links to help monetize them.

5. Add Graphics
Depending on your topic, adding pictures and other graphics make it stand out from the rest. Print screen images will demonstrate what you are talking about in the content and further engage the reader. Look for free to use graphics online or create a video to go along with the content to up the ante with your PLR.